01

Personal branding video cost: the short answer

A professional personal branding video can cost anything from a few hundred euros for a simple recording to tens of thousands for a full agency production. The range is wide because the word covers very different things: a webcam introduction, a corporate interview, or a short cinematic film built on real story work.

At 1Signature®, formats start at €1,500, and our flagship, a personal page with a five-minute cinematic film, starts at €3,500. Below we explain what each format includes, what drives the price, and how to decide whether it is worth it at your level.

02

Formats and starting prices at 1Signature

Portraits and personal page, no film: from €1,200. A premium page with full-screen professional portraits, a concise tagline that says what you are known for, your story in writing and direct contact. The right starting point if you want a strong presence quickly.

Rebrand of existing films: from €1,500. You already have interviews, keynotes or company footage. We re-edit and re-tell them around your story, with new structure, sound and design.

Elevator pitch and introduction: from €2,000. A short film of one to two minutes that introduces you and what you bring to a specific audience: search partners, investors, a board. Ideal for networking and first contacts.

Cinematic personal story: from €3,500. Our flagship for executives in transition or stepping up: your personal page and a five-minute film that tells your journey, your defining moments and where you are going, in your own voice.

Interview, documentary or masterclass: from €4,500. Longer, deeper formats for thought leadership, board profiles and experience sharing: a filmed conversation, a mini documentary, or a masterclass on your field of expertise.

03

What you actually pay for

• Story work. Discovery interviews with senior storytellers to find the three or four things that make you memorable, and the proof behind them.
• Script and pre-production. A script stress-tested with you, locations that matter to your story, a shooting plan.
• Production. A professional crew, cinema cameras, lighting and sound, plus portraits taken the same day.
• Post-production. Editing, colour grading, sound design and music, plus trailers for social media.
• Page and protection. Your personal page with direct contact, private hosting and a legal framework that protects your image.

04

Three cost drivers, and where the quality really comes from

The first driver is the depth of the story work: how many interviews, how much research, how many iterations of the script. The second is production: the size of the crew, the number of shooting days and locations, travel. The third is post-production: length of the film, complexity of the edit, archive footage, motion design.

Most of the quality is decided before the camera rolls. A beautifully shot film with a vague story will not help you; a clear, specific story filmed well will open doors for years. That is why we invest heavily in pre-production, and why we would rather spend more time on your story than on extra shooting days.

05

Compare the cost with what is at stake

Put the price next to the decision it supports. A senior role, a board seat, a key client relationship or a fundraising round is worth many times the cost of a film. If a stronger first impression shortens your search by a single month, it has usually paid for itself. If it helps you land a role one level higher, the return is out of proportion with the investment.

It also lasts. A coaching session ends when the hour is over; a film keeps working in every introduction, signature and candidacy for years, and can be refreshed later at a lower cost.

Who pays? Many executives ask their employer to fund it as part of a leadership programme, an outplacement budget or a severance package. Companies that run programmes for their leadership teams get cohort pricing.

06

Start from the use, not from the format

• You are networking and want a sharp introduction: elevator pitch.
• You are changing role or sector, or stepping into a C-level role: flagship page and five-minute film.
• You are building a board or speaking profile: interview, documentary or masterclass.
• You want everything, including the search: our VIP package combines a branding film, Data 360° and a 3 to 6 month search led by a dedicated senior partner, from €7,500.

07

Frequently asked questions

How long does production take? From one week for a rebrand to a few months for a documentary, depending on the depth of the story work and the availability of locations.

Who decides how the film is used? You do. Films are hosted privately and shared on your terms, inside a legal framework that protects your image.

Can I update my film later? Yes. When you change role, we can re-edit and add new footage at a lower cost than a new production.

Compare every format in detail: personal branding films and prices.